FINANCE FOR COMMERCIAL MANAGERS
THE COURSE OBJECTIVE
Assuming no previous financial knowledge, the programme provides the tools, tactics and techniques to give senior sales people or anyone entrusted in marketing a product or service a much sharper commercial insight into their own business and industry.
HOW WILL YOU BENEFIT?
As a result of attending, participants will become more confident in using shared financial information to gain competitive advantage and more proficient in discussing financial matters with peers within their business.
WHO SHOULD ATTEND?
One of the most sought after senior managers is one that possesses the highest level of commercial acumen. This Open Programme is designed to equip Commercial Directors, Sales Directors, Marketing Directors, Retail Managers and Procurement Managers amongst others with a practical grounding in business finance.
DATE: 24th August 2010
LOCATION: Dublin
PRICE: €749
DURATION: 2 days
THE COURSE OVERVIEW
· An Introduction to Financial Management
· The Financial Structure of Business - Analysing and
Understanding the Balance Sheet.
· Debtor and Creditor Management
· Working Capital Management
· The Critical Importance of Generating and Managing Cash
· Funding and Investing in the Business
· Brand Valuation and Goodwill
· The Financial Performance of Business - Analysing and
Understanding the Profit and Loss Account.
· Managing Variable and Fixed Costs
· The Importance of Managing Gross Margin
· Financial Performance Benchmarks for Your Industry
· Optimising Price, Volume and Margin for Maximum
Profitability
· Strategic Pricing
· Drivers of Shareholder Value and how they can be
Influenced during the Sales Process.
· Financial Implications of the Product Life Cycle
· Break Even Analysis
LOCATION: Dublin
PRICE: €749
DURATION: 2 days
THE COURSE OVERVIEW
· An Introduction to Financial Management
· The Financial Structure of Business - Analysing and
Understanding the Balance Sheet.
· Debtor and Creditor Management
· Working Capital Management
· The Critical Importance of Generating and Managing Cash
· Funding and Investing in the Business
· Brand Valuation and Goodwill
· The Financial Performance of Business - Analysing and
Understanding the Profit and Loss Account.
· Managing Variable and Fixed Costs
· The Importance of Managing Gross Margin
· Financial Performance Benchmarks for Your Industry
· Optimising Price, Volume and Margin for Maximum
Profitability
· Strategic Pricing
· Drivers of Shareholder Value and how they can be
Influenced during the Sales Process.
· Financial Implications of the Product Life Cycle
· Break Even Analysis
© 2010 Nuparc Financial Training is a member of Nuparc Ltd. www.nuparc.com
